An angular “A” built from a green arrow and a graphite negative-space corner. Geometric, forward-leaning, unmistakable at any size.
Set in Instrument Serif, all caps. The serif is ALINE’s signature - nobody else in the networking space wears one.
Mark + wordmark, optically centered. Use the lockup for headers, splash, and partner placements.
Use on light, dark, or brand-green backgrounds. Use the reverse (white) mark on brand green.
Add drop shadows, glows, or outlines to the mark.
Preserve the exact two-tone: green #009A44 + graphite #6E6E6E.
Recolor, rotate, skew, or stretch the mark. Keep proportions locked.
aline-mark.png) renders the arrow in a brighter lime #41AC07. The canonical brand green is #009A44 - the vector below is corrected to it. Replace lime instances when you re-export app/store assets.Restrained by design - one ownable green, warm neutrals, and a tight semantic set. Green is rare and meaningful; if removing it loses no information, use a neutral instead. Click any swatch to copy its hex.
A serif for identity, a sans for everything you read. Instrument Serif carries the brand voice; Inter carries the product.
Inter sets every interface surface: list rows, buttons, inputs, body copy. Clean, neutral, legible at small sizes, with tabular numerals for stats and distances.
| Token | Size | Sample |
|---|---|---|
| display | 56 / 3.5rem | Display |
| h1 | 48 / 3rem | Heading one |
| h2 | 36 / 2.25rem | Heading two |
| h3 | 28 / 1.75rem | Heading three |
| h4 | 22 / 1.375rem | Heading four |
| heading-sm | 20 / 1.25rem | Small heading |
| body-lg | 18 / 1.125rem | Large body copy |
| body | 16 / 1rem | Default body copy |
| body-sm | 14 / 0.875rem | Small body copy |
| caption | 12 / 0.75rem | Caption / metadata |
Pills for actions, circles for people, hairlines over shadows. The silhouette of the brand is soft and human even though the mark is sharp.
Primary, secondary, and disabled. Never square or mildly-rounded CTAs.
People are round; only content thumbnails use rounded rectangles.
Use Apple SF Symbols (line weight, not filled) for all interface iconography - they stay native on iOS and scale with Dynamic Type. The angular-A motif from the mark may be used as a standalone brand glyph (e.g. empty states, loading), set in the green/graphite two-tone. Zero emoji, anywhere.
The shipped iOS icon, on the system superellipse mask.
Source is the 1024×1024 master in the iOS asset catalog. Don’t round the corners yourself - iOS applies the mask. Keep the mark inside the safe area; never place the full lockup on the icon.
